FRS 002FF — Sec. 001 — (2 unit) — CRN 53662 — R 2:10-4:00 PM — 203 Wellman
Presidential Primaries: Strategy, Ideology, and the Media

Instructor:
Stuart Hill, Department of Political Science, College of Letters and Science

Description: The process of selecting the president of the United States begins every four years when the major political parties choose a nominee to represent them in the general election. Candidates compete for votes in primary and caucus elections in each state to win enough delegates to lead their party. They build support by positioning themselves ideologically, gaining endorsements, raising money, constructing organizations, and managing campaign events to attract positive attention from the local and national media. This course will use the primary elections for the 2004 presidential election to examine which strategies are most successful in helping candidates win their party's nomination and position themselves to compete effectively in the general election. We will also ask whether the politicians who can compete at the highest level in gaining their party's nomination are likely to be the best choice to fill this demanding office and represent the desires of most citizens.

Format: The class will meet for two hours each week. The instructor will lecture and lead class discussion in the first two weeks on the major theoretical claims and empirical findings on the primary determinants for winning the nomination of one of the major parties. With the beginning of the primary and caucus season in mid January we will turn our attention to investigating how the Democrats select their nominee and the presumptive Republican nominee, President George Bush, responds. Video clips of key campaign events (debates, ads, network and cable coverage) will be shown and analyzed in class. We will link this analysis and other materials to the changing levels of candidates' popular support at the state and national levels. Students will select an issue (debates, managing media coverage, TV ads, etc.) or candidate in which they will specialize over the course of the quarter. They will write a five page paper and make a presentation to the class on what they have learned. Grading: The paper and class presentation of students' research will count 50%. Class participation will make up the remaining 50% of the grade.

About the Instructor: Stuart Hill is a member of the faculty in the Department of Political Science. His research interests include the politics of protests and riots, the American policy process, and the role of the media in agenda setting.